Zurich

ZURICH

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The festival has collected a suite of characters ranging from the commercial to the avant-garde – without preference for one or the other.

The  Augmented Reality Float Parade is planed for the Bahnhofstrasse and it extends what was began in real space in the 1920s with the first balloon parade inspired by the legendary puppet maker, Anthony Frederick Sarg and promoted by Macy’s Department store in New York City. With the AR Float Parade, history is being changed. The Balloon Floats for this parade are no longer produced in reality by a rubber company, but by creative content designers using computers and mobile devices.

Today, the scenario is different and with the AR Float Parade, history is being changed. The Balloon Floats for this parade are no longer produced in reality by a rubber company, but in virtuality by artists and/or creative content providers using the latest AR computer tools and mobile devices. The AR Float Parade has taken place successfully in Singapore (Orchard Road) and Hong Kong (Chinese New Year Parade Route) and is now on its way to Zurich.  The floats will march magically up and down the famed Bahnhofstrasse of Zurich all day and everyday for all to admire, moving into a new world of art and technology of the 21st century through the window of their mobile device. The AR Float Parade has taken place successfully in Singapore (Orchard Road) and Hong Kong (Chinese New Year Parade Route) and is now on its way to Zurich for 2015.

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